Re­spons­ible Tour­ism

The pur­pose of the in­cent­ive pro­ject is to main­tain Ice­land‘s status as an op­tim­al fu­ture des­tin­a­tion for tour­ists by sup­port­ing sus­tain­ab­il­ity for fu­ture gen­er­a­tions of the na­tion. Lead­ers from over 310 com­pan­ies have now signed a de­clar­a­tion on re­spons­ible tour­ism. Guðni Th. Jóhan­nesson, Pres­id­ent of Ice­land, is the pro­ject’s pat­ron. Festa and The Ice­land Tour­ism Cluster are the founders of the pro­ject.
The Ice­land Tour­ism Cluster along with SAF have taken over the op­per­a­tion of the pro­ject – fur­ther in­form­a­tion here.

The com­pan­ies in­volved in the pro­ject aim to:

• Demon­strate ex­em­plary be­ha­viour and re­spect for nature.
• En­sure the safety of guests and treat them cour­teously.
• Re­spect the rights of em­ploy­ees.
• Have a pos­it­ive im­pact on the loc­al com­munity.